1) They get an idea and spend 3-4 months creating a course
2) Then they spend 2 weeks preparing for a big launch
3) Launch a course
4) 0 sales. Nicht. Nada. ZERO.
They're frustrated, don't know why people don't get it, and full of demotivation; they just want to throw in the towel.
It doesn't have to be your story.